Neelo Digital
The Work · 27 Case Studies

Brands we built.
Receipts we kept.

Our portfolio of eCommerce stores, lead-generation landing pages and B2B websites. Every case study is a live site — the photo on each card is what the site looks like today. Search by industry, platform or feature, or filter by the type of build.

MaxFit SA homepage — Commercial eCommerce built by Neelo DigitaleCommerce stores

Commercial eCommerce · South Africa

MaxFit SA

MaxFit SA needed a digital presence that matched the scale of their gym builds — from boutique studios to national chains — while screening serious commercial buyers from kit shoppers.

2,000+

Gyms trust MaxFit SA for design, supply and install

  • Shopify storefront
  • Catalog UX
  • B2B quote engine
RCVR Electrolytes homepage — DTC Beverage · eCommerce built by Neelo DigitaleCommerce stores

DTC Beverage · eCommerce · South Africa

RCVR Electrolytes

A new clean-hydration brand entering a saturated sports nutrition shelf needed instant credibility — and a direct-to-consumer site that could justify premium pricing against imported incumbents.

0 → 1

Full DTC launch in 10 weeks

  • DTC eCommerce site
  • Subscription system
  • Product photography
Tech Society homepage — Pre-owned Apple Retail · eCommerce built by Neelo DigitaleCommerce stores

Pre-owned Apple Retail · eCommerce · South Africa

Tech Society

Used iPhones are a trust problem. Tech Society needed to feel like Apple's own pre-owned channel to win buyers away from grey-market sellers and online classifieds.

85%+

Guaranteed minimum battery health · 12-month warranty on every device

  • Shopify storefront
  • Trust UX system
  • In-store booking
Gourmet Paws homepage — Premium Pet · Subscription built by Neelo DigitaleCommerce stores

Premium Pet · Subscription · South Africa

Gourmet Paws

A fresh-food-for-dogs subscription competing with kibble incumbents and emotive American brands needed positioning premium enough to justify a price tag pet parents would happily defend.

Vet-approved

Human-grade meals personalised by quiz

  • Subscription site
  • Meal-plan builder
  • Trust system
Binuns homepage — Heritage Retail · eCommerce built by Neelo DigitaleCommerce stores

Heritage Retail · eCommerce · South Africa

Binuns

A 50-year-old retail icon doing eight-figure annual revenue needed a digital home worthy of its in-store legacy — without alienating a loyal base of registry-driven shoppers.

Since 1971

Five decades of SA retail trust, now online

  • eCommerce replatform
  • Gift registry
  • Wishlist + accounts
IntelliBPO homepage — Enterprise BPO · Lead Generation built by Neelo DigitalLanders & lead-gen

Enterprise BPO · Lead Generation · South Africa / International

IntelliBPO

IntelliBPO competes against global BPOs for international contracts — the site had to project enterprise scale and convert RFP-grade buyers without losing the human side of the offer.

24/7

On-site leadership · Full AI integration · No minimum headcount

  • Enterprise website
  • Lead engine
  • Sector landing pages
Afrishine homepage — B2B Wholesale · Lead Generation built by Neelo DigitalLanders & lead-gen

B2B Wholesale · Lead Generation · South Africa / Africa

Afrishine

A wholesale-only operation needed a landing page that screened tyre-kickers and captured serious bulk buyers without sales having to filter a flood of consumer enquiries.

150K L

Bulk detergent delivered monthly · 100% locally produced

  • Conversion landing page
  • Lead qualification form
  • Credibility cues
Corporate Carwash homepage — B2B Service · Lead Generation built by Neelo DigitalLanders & lead-gen

B2B Service · Lead Generation · South Africa

Corporate Carwash

A premium on-site detailing service targeting corporate parks needed authority to match the AON / Pepsico tier of buyer — without losing the speed of a WhatsApp-first booking journey.

Enterprise

Tier-1 contracts won from first contact

  • Conversion website
  • Enterprise positioning
  • WhatsApp lead capture
Golden City Home Inspections homepage — US Services · Booking Funnel built by Neelo DigitalLanders & lead-gen

US Services · Booking Funnel · United States (Florida)

Golden City Home Inspections

A South Florida InterNACHI-certified inspector needed to compete with national chains while staying boutique — and convert real-estate-agent referrals on first scroll.

10,000+

Properties inspected · 550+ five-star Google reviews

  • Booking funnel
  • Multi-step UX
  • Local SEO foundation
Pilates Warehouse homepage — Studio Equipment · eCommerce built by Neelo DigitaleCommerce stores

Studio Equipment · eCommerce · South Africa

Pilates Warehouse

South Africa's reformer and studio equipment specialist needed a storefront that read as the trusted authority for serious practitioners and full studio buyers alike.

3 ranges

NOVA, VECTOR & AluFlex reformer lines · Full studio fit-outs

  • eCommerce build
  • Studio solutions funnel
  • Finance integration
Rand York homepage — Industrial · Corporate Website built by Neelo DigitalBrochure & B2B sites

Industrial · Corporate Website · South Africa / Global

Rand York

An industrial steel manufacturer with global OEM contracts needed a digital presence that matched factory-floor authority — without losing the procurement-grade rigour international buyers expect.

70+ countries

ISO 9001:2015 certified · 40+ years exporting from Durban

  • Corporate website
  • Product range UX
  • Multi-location structure
Cable Mack homepage — Industrial · Corporate Website built by Neelo DigitalBrochure & B2B sites

Industrial · Corporate Website · Southern Africa

Cable Mack

22 years of distribution credibility — invisible online. Site needed to consolidate authority and capture quotes from contractors, mines and OEMs.

R500m+

Stock · 22 years · Largest independent cable distributor in Southern Africa

  • Corporate site
  • Quote engine
  • Specs library
Zap Copiers homepage — US B2B · eCommerce built by Neelo DigitaleCommerce stores

US B2B · eCommerce · United States

Zap Copiers

A US copier-parts distributor with thousands of SKUs needed a storefront with the search rigor of an industrial catalog — built for technicians, not casual browsers.

Same-day

Shipping · Free over $100 · 15-day returns · Money-back compatibility

  • eCommerce build
  • Catalog architecture
  • Compatibility search
JTown Rentals homepage — Travel · Direct Booking built by Neelo DigitalBrochure & B2B sites

Travel · Direct Booking · Israel

JTown Rentals

Premium Jerusalem apartments competing with global vacation-rental platforms needed an editorial-grade direct-booking presence that holds margin against OTAs.

17+ years

Premium Jerusalem rentals · End-to-end management, sales & renovations

  • Booking platform
  • Building pages
  • Direct-booking funnel
Pawradise homepage — Service Brand + Lead Gen built by Neelo DigitalLanders & lead-gen

Service Brand + Lead Gen · Cape Town, South Africa

Pawradise

Pawradise is a network of hand-picked home hosts, not a kennel — but online it looked like every other pet-sitting listing. Nervous owners needed to feel the difference before they enquired.

5.0★

Google rating across 32 reviews, surfaced on every page

  • Website design & build
  • Local SEO
  • Google Reviews integration
Victory Valleys homepage — eCommerce + Brand built by Neelo DigitaleCommerce stores

eCommerce + Brand · South Africa

Victory Valleys

Victory Valleys runs four things at once — films, seminars, events and the EVERJOY wellness range. One site had to sell product without burying the storytelling mission that gives the brand its meaning.

4 in 1

Films, seminars, events and a wellness store under one brand

  • eCommerce build
  • Brand system
  • Course & event pages
Exact Corrosion Protection homepage — Industrial Web + Lead Gen built by Neelo DigitalLanders & lead-gen

Industrial Web + Lead Gen · Nigel, South Africa

Exact Corrosion Protection

Exact Corrosion Protection does four distinct coating processes in-house, but buyers searching for 'zinc plating' or 'hot dip galvanizing' had no way to tell what Exact could actually take on.

4 processes

Rack, barrel, zinc thermal diffusion and hot dip spinning — all in-house

  • Website design & build
  • Service architecture
  • Quote funnel
Pointe Studio homepage — eCommerce built by Neelo DigitaleCommerce stores

eCommerce · South Africa

Pointe Studio

Pointe Studio needed a South African storefront that carried an international brand's tone while doing the local work: rand pricing, flat-rate shipping, bundle offers and a wholesale channel for studios.

Buy 4, pay for 3

Bundle economics built into the storefront, not bolted on

  • eCommerce storefront
  • Shop-by-style architecture
  • Wholesale funnel
Plastics Direct homepage — B2B Catalogue + Quote Engine built by Neelo DigitalBrochure & B2B sites

B2B Catalogue + Quote Engine · South Africa

Plastics Direct

Two decades of trade knowledge lived in spreadsheets and phone calls. Buyers couldn't see what was stocked, and every enquiry started from zero.

296 stock lines

A 25-year trade catalogue, finally browsable online

  • Catalogue architecture
  • Product database
  • Quote basket
Swift Capital Solutions homepage — Compliance-Led Web + Lead Gen built by Neelo DigitalBrochure & B2B sites

Compliance-Led Web + Lead Gen · United States

Swift Capital Solutions

Commercial financing is a category full of aggressive claims. Swift Capital Solutions LLC is a consultation and application-support firm, not a lender — and the site had to make that unmistakable while still generating enquiries.

Compliance-first

Disclaimers placed where expectations form, not buried in the footer

  • Website design & build
  • Compliance copywriting
  • Financing category pages
DeluxeXchange homepage — Luxury Service + Lead Gen built by Neelo DigitalLanders & lead-gen

Luxury Service + Lead Gen · South Africa

DeluxeXchange

Selling inherited gold or diamonds is an emotional, private decision. Most cash-for-gold sites look transactional and cheap — the exact opposite of what a nervous seller needs to see.

65 years

Of family trust in the trade, made the centre of the brand

  • Website design & build
  • Brand positioning
  • Enquiry funnel
Evolution homepage — Personal Brand + Booking built by Neelo DigitalLanders & lead-gen

Personal Brand + Booking · International

Evolution

Coaching is invisible until it's explained. Oren Shani's six-week Evolution programme needed a site that made an intangible process feel structured and specific enough to book.

6 weeks

A defined process, not an open-ended commitment

  • Personal brand site
  • Programme page
  • Testimonials
Aleh homepage — Brand + Lead Gen built by Neelo DigitalLanders & lead-gen

Brand + Lead Gen · International

Aleh

Mentoring for Jewish growth is deeply personal and hard to advertise. The site had to speak to someone who feels the gap without making them feel judged for it.

15 minutes

The entire ask — one relaxed call, no cost, no commitment

  • Brand & messaging
  • Website design & build
  • Method explainer
Ohrsom Student homepage — Non-Profit Web + Fundraising built by Neelo DigitalBrochure & B2B sites

Non-Profit Web + Fundraising · International

Ohrsom Student

Ohrsom Student runs three very different things — a nine-month gap year, short Israel trips and weekly community life — for students, parents and donors at once. One homepage had to serve all three without diluting any.

3 ways in

Gap year, trips and weekly community — one community, one site

  • Website design & build
  • Programme architecture
  • Stories & video
Genius Loci Architecture homepage — Portfolio + Lead Gen built by Neelo DigitalBrochure & B2B sites

Portfolio + Lead Gen · Johannesburg, South Africa

Genius Loci Architecture

Architecture is sold on the work, but most practice sites bury it behind philosophy. Genius Loci needed the projects to lead while the thinking stayed present.

5.0★

Across 60+ Google reviews, shown on the page

  • Portfolio site
  • Sector architecture
  • Reviews integration
TeePack homepage — Custom Workwear · eCommerce built by Neelo DigitaleCommerce stores

Custom Workwear · eCommerce · United Kingdom

TeePack

Branded clothing buyers want to browse thousands of garments and promotional items, then get a real price for their logo — without emailing back and forth for days.

10,000+

Personalised options across workwear and promotional goods

  • eCommerce build
  • Searchable catalogue
  • Quote engine
Medicolab homepage — Pharmaceutical · eCommerce built by Neelo DigitaleCommerce stores

Pharmaceutical · eCommerce · South Africa

Medicolab

A pharmaceutical manufacturer operating since 1995 needed one site that sold to retail buyers and handled wholesale quotes, while making its standards and credentials obvious.

Since 1995

Johannesburg manufacturer, retail and wholesale online

  • eCommerce build
  • Wholesale quote flow
  • Product search

Our work by type of build

Neelo Digital builds three kinds of site, each measured on one thing: does it turn visitors into customers or enquiries? Here is every project, grouped by what it was built to do.

eCommerce stores

Shopify and custom online stores — retail checkout, subscriptions, wholesale quoting and catalogue search.

Landers & lead-gen

Landing pages and funnels built to turn paid and organic traffic into enquiries, bookings and calls.

Brochure & B2B sites

Company and service websites that build trust, rank locally and route buyers to the right conversation.

Looking for a specific service? See Shopify development, web development, lead generation and conversion optimisation.

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