Corporate Carwash
Spotless corporate fleets, on-site.
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Enterprise
Tier-1 contracts won from first contact
What we walked into
On-site fleet detailing is normally pitched bottom-up — small operators chasing facilities managers. Corporate Carwash wanted to be the supplier procurement actively shortlists.
We built a site that reads enterprise from the first scroll: client logo wall, sober copy, showroom-grade photography. Two conversion paths sit side by side — a formal quote request for procurement, a WhatsApp shortcut for the facilities manager who just wants it booked.
The Challenge
A premium on-site detailing service targeting corporate parks needed authority to match the AON / Pepsico tier of buyer — without losing the speed of a WhatsApp-first booking journey.
Our Move
Glass-deep blue with showroom-level product photography, enterprise logo wall, dual quote + WhatsApp paths, sober copy.
Premium positioning with dual conversion paths (formal quote request + WhatsApp), enterprise client logo wall and corporate park targeting.
Process
How Corporate Carwash actually went from kickoff to live.
Positioning
Repositioned from local detailer to enterprise fleet partner — same service, sharper buyer.
Visual Identity
Glass-deep blue and showroom photography that match the buyer's expectation of a corporate supplier.
Dual Conversion
Formal quote path for procurement plus a WhatsApp shortcut for fast-moving facilities buyers.
Authority Cues
Enterprise client logo wall, service-level commitments and on-site logistics surfaced upfront.
Under the hood
What it shipped
Enterprise
Tier-1 client wins
Dual-path
Quote + WhatsApp conversions
<24h
Quote turnaround
Premium
Contract value per win
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
A small operator that reads enterprise — and books premium contracts on first contact.
Common questions
About Corporate Carwash, the build and what we'd ship again.
Also serving: corporate fleet car wash South Africa · on-site vehicle detailing · fleet cleaning service Johannesburg · B2B car wash supplier
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