Afrishine
Africa's trusted bulk detergent supplier.
Walk the live store
Hit launch — we'll mount the real Afrishine site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.
Step inside the live store
150K L
Bulk detergent delivered monthly · 100% locally produced
What we walked into
Afrishine sells in bulk only — 15+ years in business, 150,000 litres delivered monthly, 100% locally produced, with clients saving 20-40% through controlled dilution and predictable supply across hospitality, food production, healthcare and industrial operations. Before the new page, half of every week was spent saying no to consumer-sized enquiries from the old site.
We rebuilt as a single-purpose conversion page with volume gating in the lead form and a no-obligation free-trial / cost-assessment offer up top. Every lead that reaches sales is a serious bulk buyer; the rest are politely redirected without ever taking up sales time.
The Challenge
A wholesale-only operation needed a landing page that screened tyre-kickers and captured serious bulk buyers without sales having to filter a flood of consumer enquiries.
Our Move
Single-purpose conversion page, warm warehouse imagery, qualifying form with bulk-volume gating, instant credibility cues.
Conversion-focused landing page with bulk-volume gating, qualification form, and credibility cues for serious B2B buyers across Africa.
Process
How Afrishine actually went from kickoff to live.
Audit
Reviewed inbound lead quality and pinpointed the volume threshold where sales conversations make commercial sense — anchored against the 150K L/month operation behind the brand.
Landing Page Build
Single-purpose page with warm warehouse imagery, hard credibility cues (15+ years, 100% local, 20-40% cost savings) and one CTA: book a free trial or request a bulk quote.
Lead Gating
Qualifying form with minimum-volume selection and a frictionless free-trial offer — under-threshold buyers are routed to retail partners instead.
Tracking & Iteration
Conversion tracking wired so every drop-off step is visible and the form can be tuned over time.
Under the hood
What it shipped
150K L
Bulk volume delivered monthly
20-40%
Cost savings promised to buyers
15+ yrs
Trading record surfaced
100%
Locally produced trust cue
~100%
Sales-ready leads reaching reps
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
A wholesale lead engine that pre-qualifies — sales only talks to operations doing 500L+ a month.
Common questions
About Afrishine, the build and what we'd ship again.
Also serving: bulk detergent supplier South Africa · wholesale cleaning chemicals · B2B detergent Africa · industrial cleaning supplier
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Response Time
Under 1 business day
Most enquiries get a reply within 24 hours.
What kind of move are we making?
Pick the closest fit — we'll tailor the rest