Pointe Studio
Sanity not vanity — grip socks that convert.
Walk the live store
Hit launch — we'll mount the real Pointe Studio site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.
Step inside the live store
Buy 4, pay for 3
Bundle economics built into the storefront, not bolted on
What we walked into
Pointe Studio makes grip socks for pilates, barre and yoga under a simple credo — Sanity Not Vanity. The South African storefront had to hold that voice while running a real retail operation.
We structured the store around how people actually shop socks: by style first, then colourway. New arrivals and best sellers sit above the fold, the bundle offer and flat-rate shipping run in the announcement bar, and support content — size chart, care guide, returns — removes the last reasons not to buy.
The Challenge
Pointe Studio needed a South African storefront that carried an international brand's tone while doing the local work: rand pricing, flat-rate shipping, bundle offers and a wholesale channel for studios.
Our Move
We built a fashion-grade store where the shop-by-style architecture does the merchandising — ankle, full foot, strap, toeless — with the bundle offer and shipping rate stated before anyone reaches checkout.
Custom storefront with product variants, bundle promotion, flat-rate shipping logic, size and care guidance, and a wholesale enquiry channel for studio buyers.
Process
How Pointe Studio actually went from kickoff to live.
Discovery
Mapped the retail buyer and the studio wholesale buyer as two distinct journeys off the same catalogue.
Merchandising Architecture
Shop-by-style navigation — ankle, full foot, strap, toeless — with new arrivals and best sellers surfaced on the homepage.
Storefront Build
Product options, cart and checkout in rand, with the buy-four-pay-for-three offer and R145 flat-rate shipping stated up front.
Trust & Support
Size chart, care guide, shipping, returns and POPIA-compliant policy pages so support questions never become abandoned carts.
Wholesale Channel
A dedicated wholesale route for pilates and barre studios buying in volume, separate from the retail funnel.
Under the hood
What it shipped
4
Style categories live
R145
Flat-rate shipping communicated
2
Channels — retail and wholesale
6
Support and policy pages shipped
ZA
Local storefront for a global brand tone
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
A storefront that sells like an editorial brand and operates like a South African retailer, with a separate route for studios buying at wholesale.
Common questions
About Pointe Studio, the build and what we'd ship again.
Pointe Studio
Built and maintained by Neelo Digital — pointestudio.co.za(opens in a new tab)
Also serving: Pointe Studio · Pointe Studio SA · pointestudio.co.za · grip socks South Africa · pilates grip socks · barre socks South Africa · activewear eCommerce design · wholesale grip socks studios
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