Plastics Direct
296 stock lines, browsable, basketable, quotable.
Walk the live store
Hit launch — we'll mount the real Plastics Direct site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.
Step inside the live store
296 stock lines
A 25-year trade catalogue, finally browsable online
What we walked into
Plastics Direct supplies sheeting, signage, containers and fabrication to South African commerce and industry, and has been recognised as ORT Jet Business of the Year, with 25 years of industry experience behind it. Its catalogue, though, had never existed as a website.
We built the catalogue as the product: 22 categories, 296 stock lines, subcategory drill-downs and product pages a buyer can actually search. Because plastics pricing depends on spec and volume, the basket ends in a quote request rather than a checkout — and a separate path handles custom fabrication briefs.
The Challenge
Two decades of trade knowledge lived in spreadsheets and phone calls. Buyers couldn't see what was stocked, and every enquiry started from zero.
Our Move
We published the working catalogue: 296 stock lines across 22 categories, browsable and searchable, with a basket that sends a structured quote request instead of a vague email.
Custom catalogue build with category and subcategory taxonomy, product detail pages, a quote basket and a separate brief-led funnel for custom fabrication work.
Process
How Plastics Direct actually went from kickoff to live.
Data Structuring
Turned the existing stock list into a clean product database with categories, subcategories and consistent product records.
Catalogue Architecture
22 categories from raw sheeting to point of sale, with subcategory drill-downs that match how the trade actually orders.
Design & Build
A confident industrial identity with the award and 25-year trade history carried as trust signals throughout.
Quote Basket
Buyers stack a basket of line items and send it as a structured quote request, so pricing comes back against real specs.
Custom Fabrication Funnel
A separate brief path capturing size, colour, quantity, finish and deadline for made-to-spec work.
Under the hood
What it shipped
296
Products online
22
Categories navigable
2
Funnels — stock quote and custom brief
ORT Jet
Business of the Year surfaced
ZA
Nationwide supply communicated
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
A trade catalogue that lets buyers self-serve up to the point of pricing, and a quote request that arrives with the line items already specified.
Common questions
About Plastics Direct, the build and what we'd ship again.
Plastics Direct
Built and maintained by Neelo Digital — www.plasticsdirect.co.za(opens in a new tab)
Also serving: Plastics Direct · plasticsdirect.co.za · industrial plastics supplier South Africa · plastic sheeting suppliers · plastic containers and drums South Africa · custom plastic fabrication · B2B catalogue website · quote basket eCommerce
Want results like this?
Your next move should feel impossible to ignore.
Twelve fast questions. No spam, no forms-from-2014. By the time you're done, we'll already know how to help.
Reach Us Directly
Prefer to skip the form? Drop us a line — a real human responds within one business day.
Response Time
Under 1 business day
Most enquiries get a reply within 24 hours.