RCVR Electrolytes
More than your average electrolyte.
Walk the live store
Hit launch — we'll mount the real RCVR Electrolytes site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.
Step inside the live store
0 → 1
Full DTC launch in 10 weeks
What we walked into
RCVR entered a shelf already dominated by global brands. The DTC site had to do the heavy lifting on credibility — premium photography, athletic positioning, a flavor explorer and an ingredient panel (Sodium, Potassium, Magnesium Malate, L-Glutamine, Zinc, Vitamin B6) that made the product feel as engineered as it tastes.
Zero cane sugar, zero artificial colors, a free sample mixed-box offer to lower first-purchase friction, and a 'happiness guarantee' surfaced at checkout. Subscription was wired in on day one so the team had a recurring base from launch, and a separate B2B path opens the wholesale conversation with gyms and athlete partners without polluting the consumer journey.
The Challenge
A new clean-hydration brand entering a saturated sports nutrition shelf needed instant credibility — and a direct-to-consumer site that could justify premium pricing against imported incumbents.
Our Move
Loud green-and-orange identity, athletic-grade product hero, flavor-swatch interaction, subscription option and a partner-with-us channel for athletes and gyms.
DTC eCommerce launch with a flavor explorer, subscription option, and a separate B2B wholesale path for gyms, studios and athlete partnerships.
Process
How RCVR Electrolytes actually went from kickoff to live.
Positioning
Locked in 'more than your average electrolyte' as the wedge against generic hydration mixes, leading on the clean formula and recovery use-case.
Identity
Loud green-and-orange palette and athletic-grade typography that read premium on shelf and on screen.
Product UX
Flavor-swatch interaction, hero-led PDP, ingredient breakdown (zero cane sugar, zero artificial colors) and trust micro-cards calling out the happiness guarantee.
Subscription Build
Recurring billing wired before launch so subscriber acquisition could start on day one, plus a free sample mixed-box flow to lower first-purchase friction.
Wholesale Funnel
Separate B2B path for gyms, studios and athlete partnerships — kept clean from the DTC journey.
Under the hood
What it shipped
10 weeks
Launch to live store
2×
Premium AOV vs. category
Day 1
Subscription revenue active
Free
Sample-box funnel driving first orders
4.6×
Indicative ROAS in first 90 days
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
Premium positioning out the gate — the kind of brand stocked next to imports, priced like one too, with a recurring revenue base from day one.
“Day one we looked like a brand that had been on shelf for years.”
— RCVR · Founder
Common questions
About RCVR Electrolytes, the build and what we'd ship again.
Also serving: premium electrolyte brand · DTC hydration launch · Shopify subscription site · sports nutrition eCommerce
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