Guides on conversion, web design and lead generation
Practical, no-fluff playbooks from 20 years of building high-converting websites and running performance campaigns. The same frameworks we use with clients, written out in long form.
- FeaturedSecurity · 15 min read
PHP2Shell and WordPress/WooCommerce: Patch Today, Then Move Off PHP to Shopify
PHP2Shell lives in PHP itself, not in WordPress or WooCommerce. How to check and patch your store today, the workaround if you can't, and why now is the time to move off PHP and onto Shopify.
Read guide - Paid Media · 14 min read
PPC for eCommerce: A Complete Guide to Strategies That Scale
The account structure, tracking and bidding playbook we use to scale eCommerce PPC campaigns to measurable revenue.
Read guide - Conversion · 12 min read
Landing Page Best Practices: A 2026 Guide to High Conversions
The playbook we use to build landing pages that convert — structure, design, copy, strategy and tracking, distilled from 20 years of campaigns.
Read guide
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