Ohrsom Student
Gain the tools. For life.
Walk the live store
Hit launch — we'll mount the real Ohrsom Student site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.
Step inside the live store
3 ways in
Gap year, trips and weekly community — one community, one site
What we walked into
Ohrsom Student builds personal enrichment and communal belonging for young Jews — a flagship nine-month gap year based in Jerusalem with travel to Poland, the Himalayas, Europe and beyond, subsidised two-to-five-week Israel trips, and weekly learning, Shabbos, festivals and mentoring.
Three audiences read the same homepage. We gave each a clear route from the hero, then built the trust layer out of students' own words and footage. The donate path runs through the site because the programmes are funded by people who need to see the impact before they give.
The Challenge
Ohrsom Student runs three very different things — a nine-month gap year, short Israel trips and weekly community life — for students, parents and donors at once. One homepage had to serve all three without diluting any.
Our Move
We built three clear ways in off one hero, then let the students do the selling: film, stories and testimonials carrying the emotional weight while gap year and trips get proper depth underneath.
Custom build with three programme routes, a story and testimonial layer, video, Instagram integration and a donation path present throughout.
Process
How Ohrsom Student actually went from kickoff to live.
Discovery
Mapped student, parent and donor journeys, and what each one needs to see before acting.
Three Ways In
Gap year, trips and community given equal billing off the hero, each with real depth behind it.
Story Layer
Film, photography and alumni testimonials doing the persuasion that copy cannot in a programme like this.
Donation Funnel
A donate path present throughout, framed around what the money actually pays for — learning, travel, Shabbos hospitality and community.
Launch & Community
Instagram integration and a stories archive so the site keeps moving between intakes.
Under the hood
What it shipped
9 months
Gap year, Jerusalem based
3
Programme routes
3
Audiences served — students, parents, donors
Stories
Alumni testimonials as the trust layer
Always-on
Donation path site-wide
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
A site that a student, a parent and a donor can each land on and immediately find their path — with donations built in rather than tacked on.
Common questions
About Ohrsom Student, the build and what we'd ship again.
Ohrsom Student
Built and maintained by Neelo Digital — ohrsomstudent.com(opens in a new tab)
Also serving: Ohrsom Student · ohrsomstudent.com · Jewish gap year Israel · Jerusalem gap year programme · Jewish student community · Israel student trips · non-profit website design
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