Cable Mack
Largest cable distributor in Southern Africa.
Walk the live store
Hit launch — we'll mount the real Cable Mack site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.
Step inside the live store
R500m+
Stock · 22 years · Largest independent cable distributor in Southern Africa
What we walked into
Cable Mack is the largest independent cable distributor in Southern Africa — 22 years of trading, R500 million of stock on the floor, Level 2 BBBEE, and a nationwide delivery network serving mining, renewable energy, telecommunications and construction. Until the rebuild, none of that scale was legible online — buyers had to phone in for specs.
We consolidated 22 years of credibility into a stats-led hero, a full product specs library, sector-led navigation (mining, renewables, telecoms, construction) and a quote engine that lets contractors request pricing in minutes. Custom-length cable, logistics and technical expertise are first-class proof points throughout.
The Challenge
22 years of distribution credibility — invisible online. Site needed to consolidate authority and capture quotes from contractors, mines and OEMs.
Our Move
Heavy navy + amber, factual stats hero (22 years, R500m+ stock, Level 2 BBBEE), product specs surfaced, frictionless quote engine.
Corporate site with full product specs library, quote engine integration, and authority cues (BBBEE level, stock value, years of operation) surfaced in the hero.
Process
How Cable Mack actually went from kickoff to live.
Authority Audit
Catalogued the credibility cues that procurement actually scans for — 22 years trading, R500m stock, Level 2 BBBEE, sector reach — and surfaced them up top.
Sector Architecture
Built dedicated paths for mining, renewable energy, telecommunications and construction, each speaking to the specific stock and logistics offer.
Specs Library
Built a structured product specs library — including custom-length cable options — to replace phone-in pricing.
Quote Engine
Frictionless quote request flow integrated with sales pipeline, plus prominent positioning of transformation and BBBEE compliance for tender buyers.
Launch
Quote flow active from day one with sales response targets in place.
Under the hood
What it shipped
22 yrs
Independent distribution heritage
R500m+
Stock available on the floor
Level 2
BBBEE rating surfaced for tenders
4 sectors
Mining, renewables, telecoms, construction
Day 1
Quote engine live
Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.
An online presence that finally matches 22 years of distribution scale — quote flow active from day one.
Common questions
About Cable Mack, the build and what we'd ship again.
Also serving: industrial cable supplier Southern Africa · electrical cable distributor · mining cable supplier South Africa · B2B cable wholesale
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Response Time
Under 1 business day
Most enquiries get a reply within 24 hours.
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