Neelo Digital
All WorkPharmaceutical · eCommerce · South Africa

Medicolab

Quality pharmaceutical products at quality prices.

eCommerceB2BQuote Engine
Step Inside

Walk the live store

Hit launch — we'll mount the real Medicolab site inside this browser. Click around. If the brand blocks framing, we'll hand you the live URL.

medicolab.africa
Medicolab live site preview

Step inside the live store

The headline number

Since 1995

Johannesburg manufacturer, retail and wholesale online

Overview

What we walked into

MEDICOLAB CC has manufactured and re-packed pharmaceutical products in Johannesburg since 1995, following British and European Pharmacopoeia standards. It sells to individual buyers and to wholesale customers ordering in bulk.

We built a store that serves both: searchable products and a normal checkout for retail, and a wholesale quote path that lands in Shopify as a draft order so the team can price and confirm quickly. Credentials, contact options and delivery rates sit in plain view.

The Brief

The Challenge

A pharmaceutical manufacturer operating since 1995 needed one site that sold to retail buyers and handled wholesale quotes, while making its standards and credentials obvious.

The Build

Our Move

A clean, credential-led Shopify store with searchable products, retail checkout and a wholesale quote path that creates draft orders for the sales team.

Headless Shopify storefront on TanStack Start: product search, retail checkout through Shopify, a wholesale quote form that creates Shopify draft orders, a Google Merchant product feed, WhatsApp contact and branded transactional emails.

eCommerce buildWholesale quote flowProduct searchGoogle product feedTechnical SEO
Inside the build

Process

How Medicolab actually went from kickoff to live.

  1. Content Recovery

    Rebuilt company facts, products and policies from Medicolab's own material — nothing invented.

  2. Retail Storefront

    Searchable product range with Shopify checkout and clear delivery rates.

  3. Wholesale Quotes

    Bulk quote form that creates Shopify draft orders with a minimum order value.

  4. Feeds & Tracking

    Google Merchant product feed and Google Tag Manager events.

  5. Branded Emails

    Client confirmations and admin notifications in Medicolab's style.

Stack & channels

Under the hood

ShopifyTanStack StartGoogle Merchant CenterGoogle Tag Manager
The Result

What it shipped

Draft orders

Wholesale quotes straight into Shopify

Retail

Shopify checkout

Feed

Google product feed

WhatsApp

Direct enquiry channel

Some metrics shown are indicative client results and benchmarks for this case study format — final figures may vary per engagement and reporting window.

The Outcome

Retail and wholesale buyers served from one store, with bulk enquiries arriving as ready-to-action draft orders.

FAQs

Common questions

About Medicolab, the build and what we'd ship again.

Visit the live site

Medicolab

Built and maintained by Neelo Digital — medicolab.africa(opens in a new tab)

Also serving: pharmaceutical supplier Johannesburg · pharmaceutical wholesale South Africa · buy pharmaceutical chemicals online SA

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