Search campaigns
High-intent keywords, tight ad groups and landing pages built to match the search rather than a generic homepage.
Services · Google AdsGoogle Ads
Google Ads
Johannesburg.
We build and manage Google Ads campaigns for businesses that want leads and sales, not clicks — from our base in Johannesburg, for clients across South Africa, the UK, the US and Israel. Every campaign is tracked from the first click to the closed deal, so you know exactly what each unit of ad spend brought back.
afrishine.co.za
What we runCampaigns built
Campaigns built
around intent.
Performance Max and Shopping
Product feeds and asset groups for online stores, structured for sales rather than traffic — with brand search ring-fenced so PMax cannot quietly claim it.
Remarketing
Bringing back the visitors who looked but did not buy or enquire, at a fraction of the cost of finding them the first time.
Local campaigns
Targeting Johannesburg and Gauteng suburbs when your customers are local and a national campaign would just burn budget.
Tracked click to closeLeads and revenue,
Leads and revenue,
not clicks.
Most agencies report clicks and cost per click. We report leads, sales and revenue. Conversion tracking is set up before a cent is spent, and enquiries flow into a CRM so we can see which keywords turned into paying customers.
Where it applies, we feed closed sales back into Google as offline conversions, so the bidding optimises toward revenue instead of form fills. That is the difference between a campaign that finds buyers and one that finds tyre-kickers.
Tracking is wired before launch, not retro-fitted after the first disappointing month.
How we workFour steps,
Four steps,
measured throughout.
Audit and offer
We look at your current account, your competitors and your margins, and work out what a lead or a sale is actually worth to you. Everything downstream is set against that number.
Build and tracking
Campaign structure, conversion tracking, GA4 and CRM connected — before any spend. A campaign without working conversion tracking is an expensive guess.
Launch and learn
Daily checks in the first weeks, search terms cleaned, budget moved toward what converts and away from what does not.
Scale
Monthly reporting across Google Ads, GA4 and CRM leads, with a clear next step every month rather than a dashboard and silence.
Campaigns we runReal accounts,
Real accounts,
real spend.
- afrishine.co.zaWholesale Detergent Supply
Afrishine
−89%cost per lead · Google Ads
Africa's trusted bulk detergent supplier.
Read the case study - maxfitsa.co.za
Commercial Gym EquipmentMaxFit SA
+145%online revenue · Web design
From design to supply to install.
Read the case study - rcvr.co.za
Sports Nutrition / HydrationRCVR Electrolytes
6×monthly online sales · Web design
More than your average electrolyte.
Read the case study
Want the organic side as well? SEO Johannesburg lowers the cost of the same demand over time, and conversion optimisation makes the traffic you already pay for go further.
FAQ
Google Ads, answered
Contact us
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