Industry: Commercial Equipment Finance
Location: Australia
Services Provided: Paid Media Strategy & Implementation, Conversion-Focused Website, CRM Integration

Background
Founded in 2019, Equifund Financial Group is an Australian-based lender specializing in financing for heavy equipment, commercial vehicles, and agricultural machinery. From day one, Equifund partnered with Neelo Digital to develop and execute a comprehensive digital marketing strategy aimed at driving high-quality leads and maximizing ROI.

Objectives

• Build a conversion-driven online presence
• Generate high-intent leads through paid media
• Track and optimize lead performance through seamless CRM integration
• Maximize Return on Ad Spend (ROAS)

Our Strategy
🔹 Conversion-Based Website Development
Neelo Digital designed and developed a custom HubSpot-based website focused on lead generation. Fully integrated with Equifund’s CRM system, the site allowed for real-time lead tracking and streamlined sales follow-ups.
🔹 Facebook & Instagram Advertising
Our team launched a series of data-driven paid media campaigns focused on generating quality leads via both social platforms and the website.

• Strategic use of conversion funnels
• Multiple tailored landing pages for optimized performance
• A/B testing to continuously refine ad messaging and targeting

🔹 Google & Bing PPC Campaigns
Complementing our social strategy, Neelo rolled out targeted PPC campaigns across Google and Bing. These campaigns captured bottom-of-funnel traffic with high purchase intent, contributing to a noticeable increase in qualified leads and improved sales performance.

Outcome

Through a unified approach of high-converting landing pages, paid media execution, and CRM integration, Neelo Digital played a pivotal role in establishing Equifund’s online dominance in the equipment finance space. The campaigns not only achieved exceptional lead volume but also ensured those leads were sales-ready and trackable—delivering measurable, long-term ROI.

Tech Stack

• HubSpot CRM & CMS
• Facebook Business Manager
• Google Ads & Microsoft Ads
• Analytics & Conversion Tracking Tools